"I love Charlie Brooker, but then doesn't everyone? I also hate people," is a great way to start an email, methinks.

A PR chum of mine emailed the above comment in response to my blog posting a couple of days ago; the one about The Guardian's Charlie Brooker - and strangers thinking you're an IT nerd. While agreeing that working in technology creates a bunch of unwelcome perceptions, she also had the following to say:

"You should try telling people you work in PR. To begin with they assume you lead an Ab-Fab-esque existence and will either be superior about what an airhead you must be, or will get over-excited at the prospect that you have some sort of incredibly glamorous, drug-fuelled existence. If you then tell them you work in technology PR you may in fact redress their initial assumptions, but not for the better. Instead you get the standard tech-inspiring dismissal."

Further reading

• Be proud of being a technology nerd
• Red is probably not the key to technology success
• IT skills crisis not solved via death by powerpoint
• Soho celebrity spots 2: From Sykes to Littlewood...
• Soho celebrity spots: From Oddie to Mortimer...
• Second city Blues

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